Organizational Athlete Mindset
Commit time, effort, and resources
A champion is recognized as an individual who has the authority and makes the commitment to pursue the program. Many potential candidates are excited to learn about the SBIR programs but aren’t interested in preparing the proposal. This approach is not recommended, because the employee or consultant assigned to the task seldom feels the same passion and commitment as the idea’s author. Additionally, whether in a new sole proprietorship or an established firm, top management must commit company priorities and resources to the project.
Build technical capacity and assemble a strong team
Proposals must clearly explain how the work plan will be carried out. Applicants often build teams of recognized experts in their field of study because few SBCs have the resources to perform all needed activities. University faculty/researchers are particularly favored as teaming partners, but industry-based experts can also be used. Rather than becoming formal “partners” in a business sense, they serve as consultants or subcontractors during the term of the proposed project. Proposals that fail to present a team approach are often downgraded by reviewers.
Embrace a steep learning curve
Though not a requirement, SBIR applicants with experience preparing and submitting proposals tend to be better candidates. The key exception is a company with a true champion on board; someone with the willingness and authority to tackle the learning curve.
